Activity

INTERACTIVE COMMUNICATIONS

The purpose of interactive relationships strategy is to use information technologies for increasing profits and reducing interaction costs and to create new marketing channels. Basic categories of interactive marketing communications – advertising, sales promotion, public relations, direct sales, direct marketing in the Internet.

Solutions:

  • interactive relationships strategy
  • Corporate websites
  • Advertising promotional websites
  • Thematic websites
  • advertising support strategies in the Internet
  • Corporate environment and supplier&customer interaction environment

With help of interactive marketing communications you will be able to communicate with thousands of users simultaneously.

Hundreds of thousands of your potential customers learn about your product at promotional sites, leave information about themselves, become loyal consumers.

Interactive communication is one more strategically important channel for promoting your products.

 It is:

  • huge audience;
  • global coverage;
  • work 24 hours a day.

Interactive Marketing Communications do not replace traditional communication channels.

They:

  • increase the efficiency of existing communication channels
  • reduce interaction costs;
  • reduce communications maintainance costs.

The most effective interactive communications display:

  • advertising activity support and sales promotion;
  • public relations act

MARKETING COMMUNICATIONS

Marketing communications are the essential part of the marketing of the enterprise. Marketing communications present messaging and media aimed at product information transfer and communication setting with the target audience and the market

Types of marketing communications:

  • Advertising
  • Direct Marketing
  • Branding
  • Public Relations
  • Sales Promotion
  • Loyalty program
  • Sponsorship
  • Sales presentations

Elements of marketing communications:

  • Advertising
  • Information materials
  • Packaging
  • Souvenirs, Accessories and representative products
  • Office Printing
  • Business and client documentation
  • Corporate Media

All kinds of marketing communications (advertising, branding, direct marketing, and personal selling, sales promotion and loyalty programs, public relations, publicity and sponsorship) are not mutually exclusive and closely interlinked. Integrated use of all marketing communications will provide you with effective promotion of goods or services at the market.

BRAND IDENTITY

Logo, colors and fonts are the basic elements of the brand visual image. They define basic rules and create basis for all other types of communications.

The logo should be simple, catchy and dynamic, combine glamor and flexibility in displaying at a variety of surfaces

Identity system creates the brand image at domestic and external environment, transmits its self-determination contained in the brand core, forms its external identity and rebuilds from competors.

identity system answers a very important question: “How do we look?”

The main elements of the brand:

  • Logo
  • Corporate colors
  • Typography
  • Text Style and standards of corporate names
  • layout schemes
  • The use of illustrations

Complete identity system includes:

  • visual identity – a sign, emblem, logo, mascot, Photo Style, layout system, branded font, slogan;
  • auditory identity – pronunciation of the name, audiologo, corporate music style, trade music, brand voice, other audio attributes;
  • additional identity – the smell of a brand, the taste coding, attributes of special tactile feelings.

An identity system may vary depending upon market conditions and other circumstances. Changing the identity system without changing the brand core is called restyling (facelifting).

MARKETING CONSULTING AND CRISIS MANAGEMENT

In fact, consulting in the field of marketing is building a customer-oriented company with a brand focus, its early development, dynamic growth and globalization of the company and the brand as a whole.

This is a set of projects for development and implementation of measures, methods and tools for effective market influence. Effective marketing is the basis for success of any company.

Paravoz Group provides services in the field of marketing consulting in following areas:

  • Marketing strategy development and marketing planning
  • Branding
  • Organization of Marketing Service
  • Construction of distribution networks
  • Marketing research

Selected areas are closely related to other activities of our company and are the basis for progressive development of your company.

Crisis Management is a set of methods used in different functional subsystems of management. Social technologies, methods of economic analysis, forecasting, development of complex investment projects and anticrisis programs, restructuring and reorganization plans  are used in conjunction for timely prevention and overcome of the crisis.

Crisis management includes a set of knowledge and results of practical experience aimed at optimizing the regulation of system mechanisms,  identifying hidden resources, potential on a complex stage of development. The specifics of crisis management is associated with the need of making complex management decisions in conditions of limited financial resources, large uncertainty and risk degree. We are pleased to solve such problems responsibly, acting timely and quickly.